Turning Ad Fatigue Into Scalable 0–3s Hooks, Modular Video Briefs, and Lower CPAs.
$250K+
Closed Property GMV
17.8x ROAS
$1.25 CPM • 342.8K Impr.
191.6K
Peak Hook Reach (24.2%)
$2.6K+ EMV
350K+ Organic Impr.
Aldrin M. Dupaya Jr.
DTC Creative Strategist & Performance Brief Architect
$250K+ Closed GMV (17.8x ROAS)
191.6K Peak Hook Reach ($2.6K+ EMV)
Accreditations & Industry Certifications
Verified institutional training across growth acquisition, paid social media, and visual systems.
Google Certified
Digital Marketing & E-Commerce Specialization
Meta Certified
Social Media Marketing Associate
CalArts
Graphic Design Specialization
VERIFIED COMMERCIAL RECORD
Executive Telemetry // At a Glance
REPEATABLE STRATEGIC RIGOR
The Creative Operating System
A 4-step direct-response engineering pipeline translating raw customer review verbatims into modular 3-column video and static briefs.
STAGE_BENCHMARK
Primary Deliverable
VERIFIED COMMERCIAL PORTFOLIO & FORENSIC RECEIPTS
The 5 Case Study Pillars
Ordered by commercial impact: 1. DMCI Homes ($250K+ GMV, 17.8x ROAS) → 2. Drinspire Create (191.6K Reach, $2.6K+ EMV) → 3. Kalba Wellness Brief → 4. inDrive → 5. The Museum Collective.
NOTION VERBATIM BLUEPRINT // EYE • EAR • BRAIN
3-Column Storyboard Table (Eye / Ear / Brain)
Production-ready 35-second storyboard brief engineered from verified customer review mining—aligning macro B-roll cuts (Eye), ASMR & biological voiceover (Ear), and on-screen typography hierarchy (Brain).
Status: Speculative DTC Growth Audit & Pitch Blueprint
| Timestamp & Beat |
Column 1: Eye
Specific visual action, camera cut, and framing
|
Column 2: Ear
Exact spoken voiceover words, cadence, and SFX
|
Column 3: Brain
Exact on-screen typography hierarchy & psychological triggers
|
|---|---|---|---|
| 0:00–0:04 // THE HOOK | Cinematic, slow-motion macro B-roll of hot water blooming fresh coffee grounds inside a paper pour-over filter. Soft morning light illuminates the thick steam rising from the cup. |
SFX: Gentle trickling water and ambient morning room tone.
Voiceover - Calm, reassuring, ASMR-style:
"This is the exact blueprint for getting your morning coffee ritual back if you suffer from severe caffeine jitters or POTS."
|
Top Header - Elegant Serif Font
"HOW TO GET YOUR MORNING RITUAL BACK."
(Text fades in softly, centered, high-contrast white with a subtle drop shadow). |
| 0:05–0:14 // THE AGITATION | Cut to a stark split-screen. On the left: a generic dark roast brewing harshly. On the right: Kalba grounds being smoothly scooped into a standard countertop drip machine. |
Voiceover - Empathetic & educational:
"Giving up real coffee feels like losing your morning sanctuary. But standard grocery store beans are highly acidic. They flood your system, triggering heart palpitations, acid reflux, and that awful eleven A.M. crash."
|
Centered Body Text
"The Problem: Acidic Beans = Autonomic Crash"
(Text highlights the words "Acidic Beans" in a soft cautionary orange). |
| 0:15–0:26 // THE MECHANISM |
Rapid, crisp macro cuts:
|
Voiceover - Authoritative & biological:
"The Kalba protocol fixes the extraction. We take 100% medium-roast Honduran Arabica and infuse it with Lion's Mane and Chaga to buffer the caffeine uptake curve. Then, we add cold-pressed black seed oil to coat your gut for smooth, jitter-free absorption."
|
Kinetic Text Build - Syncs with VO
The Kalba Protocol:
+ Real Arabica
+ Adaptogen Buffer
+ Black Seed Oil
= ZERO JITTERS
|
| 0:27–0:35 // THE HARVEST / CTA | A sunlit kitchen counter. A steaming, perfect black cup of coffee sits directly next to the 10oz Kalba bag. A hand enters the frame, lifting the mug for a slow, comfortable sip. |
Voiceover - Warm & inviting:
"You don't have to drink chalky decaf or instant mud. Brew a real pot of coffee again. Try a starter bag risk-free for under twenty bucks, and get your mornings back."
|
Bottom Third Banner
"RECLAIM YOUR MORNINGS."
Try Kalba for $19.99 (30-Day Money-Back Guarantee)
|
CALIBRATED PRODUCTIZED SPRINTS (USD)
High-Velocity Creative Sprints & Retainers
Deep rounded glass containers engineered for high-conviction creative strategy, VoC angle mining, and modular brief execution.
WORK WITH ME // CLIENT INTAKE
Ready to Scale Winning Hooks & Modular 3-Column Briefs?
Whether you need a fractional creative strategist shipping 8–10 high-conviction briefs a month, a rapid 5-hook creative refresh sprint, or a dedicated supplement & wellness angle audit—submit your project context and I'll reply within 24 hours.
DIRECT OPERATOR DISPATCH
< 24h Response
DIRECT-TO-INBOX BRIEFING
Q4/Q1 Slots Open
